Born under the harsh Australian summer sun, Standard Procedure, is a range of Sun and Skin Care made to withstand the toughest elements. I work with Standard Procedure to create product descriptions, press releases and advertising.
PRODUCT DESCRIPTIONS
BILLBOARD
I was responsible for the end-to-end creation of Standard Procedures first ever billboard that featured in 72 locations across Australia. The intention was to create an eye-catching, humorous and iconically Australian image with the copy to match. We used a common Australian joke about having leather-like skin, if you spend too much time in the sun.
